Jeroen van den Berg · Mon, 13 Aug, 2018 - 22:42
Jeroen van den Berg · Mon, 13 Aug, 2018 - 21:44
Jeroen van den Berg · Fri, 10 Aug, 2018 - 23:05
So, you decided you want to start selling your hotel's ancillary experiences and gift vouchers. Great! How should you go about it? Do you prefer to sell them via your own online shop? Or would you prefer to make them available via a marketplace? And is it an either-or situation at all? Or would you prefer to have your cake and eat it?
Jeroen van den Berg · Fri, 10 Aug, 2018 - 22:32
Jeroen van den Berg · Fri, 10 Aug, 2018 - 21:46
Is your hotel an Instagram star material? Smart hotels know they need to make the most of their facilities to drive footfall and occupancy. Relying on OTAs and tour operators is all good and well in certain locations and for certain classes of properties. But when you manage a luxury property in a great location, you have so many more options to choose from it would be rude not to get more creative.
Jeroen van den Berg · Fri, 10 Aug, 2018 - 21:31
The Riviera, Marbella, Barbados. Everyone wants to visit, the lucky few get to stay forever. Those who choose to make it their permanent home may come from all corners of the world, but they share a few traits. They also tend to flock together - they need to make new friends in the new place. And that's often easiest done in the local Golf Club. So how can you connect with them if you manage a luxury hotel in one of those glamorous, glittering, magical places?
Jeroen van den Berg · Fri, 10 Aug, 2018 - 21:17
Some of the hotels we work with initially hesitate to start selling experiences and gift vouchers because they think these are typically the domain of city hotels. So, if your property is slightly off the beaten track, should you just lay down your guns? This is a tale of how your secluded location can actually work in your favour if you play your cards right.
Jeroen van den Berg · Fri, 10 Aug, 2018 - 20:49
Social media is an uber buzzword. I'm sure everywhere you go, you hear a million tips on how to build your following and drive engagement. What is more tricky is knowing why you should do it. And how to measure the ROI to make sure it's not just a vanity project. This is a story of what happens when all pieces of the puzzle fit together and a masterclass in making all the hard work pay. It's also the story of Hotel Treats origin!